Business Development

Decorative Keychains and Tags

Keychains and tags – a top ESP-searched promo category last year – are a staple for organizing keys or decorating everyday items like bags and purses.

Keychains and tags may be small, but they pack a promo punch. Whether they’re clipped to backpacks, belt loops or car keys, they offer high visibility at a low cost, making them a practical tool and a favorite for branded merch.

mini-wrist lanyard

Students can keep keys handy with this stretchy mini-wrist lanyard. The full-color band features a durable split ring that attaches securely in dorms and gyms. Great for fitness centers or college rec programs.

tape measure keychain

This keychain doubles as a 39” pocket-sized tape measure with self-lock release, rubber grip and secure clip-on ring – perfect for measuring on the go. Ideal for contractors and real estate agents.

slide-out phone stand keychain

This compact combo tool features a slide-out phone stand for hands-free viewing and a swivel screen cleaner to keep devices smudge-free. Includes a split ring attachment to attach to bags or keychains. Consider tech conferences.

bottle opener keychain

Featuring a durable lever edge, stainless-steel insert and split ring, this bottle opener keychain opens cans and bottles with ease and comes in a variety of colors. A smart pick for restaurants or outdoor festivals.

acrylic keychain

These lightweight acrylic keychains are fun everyday accessories that can be fully customized with any artwork, shape and message. Designed to stand out on backpacks or lunch bags, they’re a must for student clubs, artists or startups.

leather keychain

A unique take on a classic, this genuine leather keychain is sleek and simple, making it a solid choice for organizing keys and elevating everyday items. Well-suited for law firms and in corporate gifting kits.

ASI Chicago 2025: Product Showcase Winners

Explore the standout promotional items that distributors voted on as the winners of ASI Chicago’s Product Showcase.

The ASI Chicago show floor was chock-full of new products and exciting industry trends – and that innovation extended over to the Product Showcase, where suppliers showed off their latest and greatest offerings. Distributor attendees scouring the displays had the chance to vote on their favorites in fun categories from “most unique” to “best eco-friendly product.” Here are the winners.

Most Unique: Rhythmic Robotic Bluetooth Speaker

Rhythmic Robotic Bluetooth Speaker

Dance the night away with this Bluetooth-enabled dancing speaker robot, made of durable ABS plastic. The device syncs to music or custom routines via the Robert app and delivers up to 4 hours of playback time. Great for STEM programs or tech-themed youth events.

Most Fashion-Forward: The OG Perforated Interchangeable Rope System

The OG Perforated Interchangeable Rope System

Mix and match stock hat and rope colors for a unique headwear style with this five-panel mid crown hat, featuring the OG perforated interchangable rope system. Ideal for outdoor brands or team-building retreats.

Best in Technology: AirFly SE

AirFly SE

Use Bluetooth headphones for in-flight entertainment, gym TVs and more with this tiny wireless adapter that plugs into any headphone jack. A smart giveaway for travel agencies, airline loyalty programs or tech-savvy fitness clubs.

Best Eco-Friendly Product: Geometric Wooden Planter with Succulent

Geometric Wooden Planter with Succulent

This fully assembled planter kit comes pre-planted with a live succulent and makes for a perfect onboarding or employee appreciation gift. Choose your laser-engraved logo location on either the maple or walnut wood side.

Most Fun: Surprise Cake

Surprise Cake

Celebrate company birthdays or anniversaries with this confetti-packed explosion box, holding a 4-inch cake as well as custom sprinkles, ribbon and a personalized message card. Optional candy pop-up add ons available for extra flair.

Most Useful: Work From Anywhere Kit

Work From Anywhere Kit

Hybrid work calls for a hybrid kit. This compact clamshell bag in vegan leather holds 18 essentials for hybrid work life, from tech tools to office suppliers to personal care items. Optimal for remote employee appreciation or an office shifting to a hybrid work model.

Wonderful Writing Instruments

Branded pens continue to be a perennial favorite among end-buyers. They’re both versatile and practical for clients from banks to schools to tech companies, and demand is more than consistent. Choose a classic style with a stylus tip for your next client campaign – or be a little silly with a mini-character.

BIC Clic Stic

Lightweight and reliable, this retractable classic BIC Clic Stic comes in hundreds of color combinations, is certified carbon-neutral and features a break-resistant clip. Great for onboarding kits in university admissions offices.

plunger-action Dart pen

This plunger-action Dart pen is classic and versatile, with a functional design ideal for bulk distribution. One-color imprint on pen tube and insertion included. A smart fit for career fairs hosted by colleges or trade schools.

Lavon Stylus Chrome Pen

Recipients of the Lavon Stylus Chrome Pen can move from paper notes to touchscreens seamlessly. With a metallic satin-finished barrel and color-matched stylus, it’s ideal for startups, tech conferences or coding boot camps.

MopTopper pen

Fun and functional, this MopTopper pen features a smiley face, tie-shaped clip and a floppy head of “hair” that doubles as a screen cleaner. Includes a stylus tip and black medium-point ink. Perfect for prize boxes in pediatric dental or doctor’s offices.

Sharpie S-Gel pen

Offer a classic name with a sophisticated touch – the Sharpie S-Gel pen delivers bold, vivid lines with no smear or bleed. With a contoured rubber grip and a sleek matte finish, it’s a solid choice for legal firms or office meetings.

Gardena pen

With a stylus tip, chrome accents, soft-touch barrel and plunger-action design, this Gardena pen is a thoughtful pick for grand openings or real estate open houses. Features a medium point and black Glide-Write ink for a smooth feel.

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